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Expert's Opinion

Competition is Fierce in the Label Printing Industry

Digital printing excels at producing short runs to meet the demands of niche audiences or regions.

By: Kristin Adams

Marketing manager, Kao Collins

Product labeling fights for consumer attention in any grocery store or big-box retailer. Government agencies around the world require coding on printed labels and packaging. Tracking systems, such as bar codes, are often printed on labels and must meet stringent quality standards. Coding and marking alone are expected to reach a market value of $7 billion by 2024, a 7% growth rate. Fast-moving consumer goods (FMCG) goods, such as toiletries, over-the-counter medications, and cleaning products...

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